In marketing, leaderboards are a great way to encourage interaction from customers. They can also be used to create friendly competition between team members. Prezi is one example here. The Prezi for Teams plan offers a built-in leaderboard, where admins can see which teams are achieving the highest completion rates, engagement, and views.
Not only can business owners identify their top performers, but they can also find out what strategies are working and which ones aren’t, which is key to staying competitive in a busy market.
Leaderboards within the Entertainment Sector
For businesses that want to adopt leaderboard systems, a lot can be learnt from the entertainment sector. YouTube, for example are currently testing a “top fans leaderboard” during live streams, which showcases the top 50 active viewers based on experience points.
Stickers and a visible crown icon are awarded to these people, which helps content creators to reward them, while also giving the user something tangible for their engagement. In iGaming, leaderboards are also often tied to online casino bonus promotions. When you play eligible roulette games, your first spins contribute towards your score, with points earned on your win-to-bet ratio.
The winner gets the chance to win a prize pot, depending on where they ranked on the leaderboard.
Outside the entertainment sector, many businesses use leaderboards to track customers who refer others to the store, using loyalty bonuses as a way to incentivise people, with the most referrals winning a prize. When you combine this with the fact that 89% of employees feel more rewarded when taking part in fun tasks, it’s not hard to see what an impact leaderboards can have in commercial settings.
The Tech Behind Modern Leaderboards
Real-time leaderboards are powerful marketing tools. They are also able to transform the way that people interact with digital experiences. Data-processing technology has evolved so much over the years, with systems now able to track millions of users all at the same time. Rankings can be updated instantly, and this can help to create competitive environments. Leaderboard systems also have in-memory data processing, which allows for fast read and write data processing.
Redis, an open-source data storage system, also uses ZSETS to automatically rank people by their score, meaning that results can be retrieved instantly and updated in real-time. With popular databases including MySQL, PostgreSQL, and Apache Cassandra all having advanced features, like backup data retrieval, it’s easier than ever for businesses to rely on advanced tech when creating new campaigns or in-business promotions. Software like Apache Kafka can also be used as a broker to capture updates from millions of users, updating them and distributing across different services to prevent data loss while also tracking data from numerous inputs and sources.
With tech changing almost every aspect of our lives and updating so much over time, it’s not hard to see how far things have come. Leaderboards have such a big impact on customer loyalty and employee morale, so it wouldn’t be surprising to see them used more, moving forward.
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