Having a good website is so important, especially when so many websites are built and put live daily. With so much competition online, your website is often the first impression potential customers, clients, or readers will have of your brand. From this, they will instantly form an opinion on you, which could be good or bad – how your website looks will decide.
A well-designed, fast, and user-friendly website can help you capture attention, show that you can be trusted, and hopefully make sales. One of the first steps in creating that kind of professional online presence is choosing the right domain names – IONOS Domain Solutions makes it easy to secure a memorable and relevant domain that reinforces your brand. On the opposite side, a poorly built site or a poor domain name can drive people away in seconds, costing you valuable opportunities.
To help you improve your website, we have put together a short guide on ways to improve how your website performs.
Optimise your website’s speed
Having a fast website is one of the most important things. If your site is slow, you could be affecting its rankings and have a high level of customers leave fairly quickly after arriving on the site. To improve site speed, there are various things that you can do yourself before working with a professional. These include – compressing images and using the right format, such as WebP, using a good caching software, minimising your code (which can be done through a good caching plug-in and using a reliable hosting provider.
Improve your SEO
SEO is short for search engine optimisation, and it’s something every site should be doing. If done well, you’ll find your organic traffic increasing, which in turn you can hopefully convert into paying customers. A lot of people will use an SEO tool like SEMrush or Ahrefs to help their SEO, as these are professional tools. Some suggestions which may be made include: Create quality meta titles and descriptions, use relevant keywords naturally in content, use header tags such as H1, H2, H3 correctly and optimise alt text for images – a lot of businesses forget to put alt text on their images, penalising their SEO.
Track and evaluate the information
Having some numbers to work from and make a judgment is extremely useful. By using tools like Google Analytics, you can track visitors on your site and learn about their user journey. You can see what pages they visit, how long they are on a page for and how many pages they visit in total. By using this information, you can make a plan for improvements to be made. It’s a lot easier having information to work from, instead of guessing and not necessarily guessing the right things.
Have you made any changes to your website recently to improve how it performs? What changes did you make and why? Which of the suggestions above do you think will make the biggest difference? Let us know in the comment box below, we look forward to hearing from you.
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