Businesses of all sizes can now use Instagram to sell their products and services very effectively. With over 1.3 billion active users, an amazing 90% of them follow at least one business account. This shows how much growth and customer outreach potential there is on the platform.
There’s no question that Instagram is a terrific tool for advertising. This platform has over a billion users, and a huge number of them are following brands. This means that there is a huge chance for client growth! Marketing experts know that it’s not just about the numbers; it’s also about how to make those numbers matter. These are Instagram measures that come in handy. You could think of them as mission control. They tell you what’s working, what needs work, and how to help your Instagram Followers to become social media stars.
So what measures are the most important? What do you do to put those ideas into practice for your clients? In that case, the right Instagram numbers are like a crystal ball—they show you your clients’ audience, the kinds of content they want, and undiscovered ways to improve their marketing. We are going to go a little further in this piece. I’m talking about the nine most important measures that every marketing firm should keep an eye on. These are your secret tools for getting to know your clients’ audience and getting results that speak for themselves. Get ready to give your clients better Instagram accounts and results that blow away the competition.
How do Instagram numbers work?
You can find out how well your Instagram content is doing and how people are reacting to it by looking at Instagram analytics. The metrics on Instagram tell you things like how many people saw or connected with your posts. Insights, reach, and friend growth are some of the most important Instagram metrics you should be keeping an eye on. We’ll talk more about specific social metrics later which helps to get the maximum Instagram likes.
Why you need to keep an eye on your Instagram stats
To know what the results of your efforts are, you should never handle your Instagram account without checking your analytics. These efforts probably line up with the goals of the company or department or even just your own Instagram KPIs. This will help you figure out which Instagram data you should report on. In other words, when you answer “why,” you’ll also show your most important IG data for reporting. You should keep an eye on your Instagram analytics for these three reasons.
Instagram analytics let you know what kinds of posts your followers like best.
When you test out different kinds of content, you should look at your post data to see which ones are getting the most attention. If you know these things, you can make an Instagram content plan that works for your audience by posting their favourite kinds of content regularly.
The best way to see Instagram tips
You need an Instagram business or creator account to see insights and stats. In the Instagram app, you can get your insights in a few different ways. (Keep in mind that you can only get to these on the mobile app; not on your computer.) You should first go to your biography and click on the button that says “Professional dashboard.” Your account information is the first choice. To see your Instagram stats, tap “See all.” Second, to get to them right away, tap the hamburger menu icon in the upper right part of your profile and then tap Insights.
Instagram numbers you need to keep an eye on
Do not worry if you are still a little lost; we have listed a few important Instagram measures that will help you figure out what to look for and where to find it.
Thoughts
Information this metric gives you: how many times your material is seen. For each piece of material, your impressions tell you how many times it has been seen. This is helpful because a lot of impressions can mean that people liked something and wanted to discover it again. But when it comes to Instagram ads, too many views can make people tired of them and lower the number of sales they bring in by getting Instagram likes.
Reach
This number lets you know how many people are seeing your material. You’re not the only one who thinks reach sounds a lot like feelings. These two measures are similar, but they’re different enough to be confusing, so we’ve written in more depth about them in Reach vs. Impressions and Instagram Impressions.
Engagements Per Follower
This measure tells you how engaged people are with your content compared to the number of people who follow you. It might be tempting to compare your Instagram results to those of big brands like Oreo, Starbucks, Nike, etc., but you shouldn’t do that unless your audience size is about the same.
Growth in followers
This measure tells you whether the number of people who follow you is steadily going up or down. It’s important to look at the bigger picture when looking at your Instagram follower count, especially if it’s going up and down randomly because of a one-time event or paid social ads.
Comments sent in
This metric tells you how interesting your work is. In terms of Instagram success metrics, likes and comments are very different from each other. Sometimes you can’t be sure for sure that your fans saw a post because it’s so easy to give out likes. It’s very clear with responses. Feel free to leave positive or bad comments on your posts. They show that your content affected people, at least enough for them to take the time to leave feedback.
Most-used hashtags
What this number tells you: Use #performance. Even though Instagram’s algorithm can change at any time, hashtags are one of the most effective ways to keep your momentum going. Use hashtags that are related to your business or what your audience is looking for to keep your reach and activity in check.
How to measure Instagram Stories
This number tells you how popular and interesting your Instagram Stories are. The use of Stories is probably one of the most important parts of modern Instagram marketing plans. Many good reasons to use these, but the main one is that they give your audience more interesting information. Because the photos and videos disappear, you have even more freedom and choice than with your feed.
Traffic from links
This measure tells you how Instagram affects the number of people who visit your website. Referral traffic is the name for people who visit your site from other sites instead of using a search engine to find you. If someone clicks on a link on a website or social media site and ends up on yours, Google Analytics knows that they came there from another source. You can also use UTM codes to find out exactly where these visitors are coming from.
In conclusion
Finding out how well your social media marketing is working is an ongoing process that needs constant work and change. You can get a better idea of how well your social media is doing and how it helps you reach your business goals if you understand and use these tactics. It’s not enough to just know the numbers; you also need to know what they mean for your business.
Now that you know how to tell if your social media marketing is working, you can start! Are you interested in how we can help you? Please let us know.
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