More than two billion people have played a casino game or wagered on sport at least once in their lifetime. Playing slots and card games online is thrilling. It is also potentially rewarding.
America has always been in love with casino gaming. But people didn’t show much interest in Internet betting until states began legalizing the sector a few years ago.
Now, new casinos and sportsbooks keep cropping up. These businesses are all in competition. In this article, we’ll focus on how different gambling market sites market their brands across the US. Let’s dive right in.
#1: Affiliate Marketing
Affiliate marketing is a type of marketing that involves paying people to market your brand. Online casinos love this strategy because they pay for actual results. Affiliate marketing works in a simple way.
A marketer promotes your casino to potential customers. When a customer visits your website and creates an account, you pay the marketer. Every affiliate marketer receives a unique link that helps identify his or her referrals.
You can work with countless affiliate marketers. But you need to pay great commissions to attract the best marketers. Also, you need to offer quality services. No self-respecting marketer will campaign for a casino with low-quality games or a poorly secured website.
That said, you can track the performance of different marketers using an affiliate marketing management tool. This way, you can identify your top partners; the number of new customers received per month and derive how the marketing strategy has benefited your brand.
#2: Providing a “Wow” Experience
Creating a ‘wow’ experience beats most marketing strategies for one reason. It gets people talking about your brand. And when you’re customers are saying good things about your brand, you don’t need to spend a lot on advertising.
So, how do casinos in the US create a wow experience? First, they tick all the important checkboxes customers look for in a new gambling site—proper licensing; secure websites, diverse games, fast payments, and sweet bonuses.
These Michigan gambling sites stand out with their welcome bonuses. Some of them welcome you with a 500% bonus worth up to $7,500. The most generous operator has a welcome reward worth a maximum of $8000.
Even though you might not intend to spend $8000 on slots and card games, knowing you can claim such a large bonus is a big wow factor. This is especially true if an operator is great all around.
#3: Influencer Marketing
Influencer marketing involves paying a famous person to push your brand to his or her millions of fans. Influencer marketing works because celebrities have great influence over their customers.
This type of marketing has become incredibly popular in the past few years. Almost every upcoming brand has a celebrity partner who helps push their brand through social media.
While influencer marketing can help you get quick results, it’s more expensive than other marketing strategies. Working with an A-list celebrity can cost you tens of thousands of dollars per social media post.
And if you work with the wrong influencer, she might not have the influence to help your brand grow. So, you must find someone whose values align with those of your brand. He or she also needs to have an audience that could be interested in online gambling.
#4: Social Media Marketing
Social media marketing is an important part of many gambling brands’ marketing efforts. That’s because the big social networks have hundreds of millions of customers. And some of the people who use these sites love to play casino games.
On social media networks like Facebook, Twitter, and Instagram, you can promote your casino or sportsbook through paid advertising. But this works only if you operate in a state that permits online gambling.
Otherwise, the best way to market your brand on X.com, Instagram, or Facebook is through organic social media posts. Organic marketing is great because you don’t need to invest a lot of money. Yet, you can grow your channels to great numbers.
All you need is to hire a social media manager conversant with what works to grow social channels. Presently, meme marketing—where you use memes to engage with your audience—is the most popular marketing technique on social networks.
#5: Search Engine Optimization
Ever Googled something casino-related and the first option was a blog post by a popular gambling site? That’s Search Engine Optimization (SEO). Internet gambling sites throughout the US have been optimizing their websites with content that ranks well on Google.
You see, Americans are always using Google to find gambling content online. Some people want to discover new casinos in their state. Others want to compare two operators. Yet, some people use Google to find the best payment methods for online gambling.
As a gambling brand, you can create relevant content on your website. When people search for this content, Google recommends your brand. This can increase your visibility, traffic, and overall growth.
#6: PPC Advertising
PPC advertising has always been a popular marketing strategy for gambling companies. Paid advertising can help your brand get publicity quickly. It can also increase your conversions and sales.
But it can be expensive. Google only supports PPC advertising for gambling sites in states where the industry is legal. As a result, competition for crucial keywords can be incredibly high.
As an online gambling brand, it is up to you to determine whether paying for advertising is worth the cost. Usually, paid advertising delivers results. But if you’re on a tight budget, you could prioritize social media and SEO traffic over PPC adverts.
#7: Video Marketing
Video Marketing exploded in the late 2010s after YouTube became the second-biggest website in the world. Since then, every company that uses content for marketing has been using videos to acquire publicity and increase sales.
Video marketing works because people love to watch videos. The average Internet user would rather watch an hour of video content than read a few blog posts.
Against that backdrop, integrate videos into your marketing campaign. Use videos to tell your brand’s story, market your products, or feature testimonials.